Video Marketing on social media

Video Marketing on social media

Tips for Creating Compelling and Shareable Content 

In today’s digital landscape, video content has become a dominant force in social media marketing strategies. Brands and websites are increasingly recognizing the importance of utilizing video content to connect with their audience and drive results. According to a survey, a staggering 78% of marketers claim that video content provides a good return on investment (ROI). In this article, we will explore the various benefits of creating video content for social media and provide practical tips on how to create compelling and shareable videos. 

Benefits of Video Content for social media 

Video content offers several key benefits for brands looking to strengthen their social media presence. Let’s dive into these advantages and understand why video marketing is crucial for your content strategy. 

  1. Builds Brand Awareness
  2. Enhances Customer Connection
  3. Drives Conversions
  4. Boosts Organic SEO

Types of Engaging Video Content for Social Media 

 Now that we understand the benefits of video content for social media. Here are six popular types of video content and tips on how to create them effectively. 

  1. Live Video

Live streaming is a rapidly-growing method of producing video content. It offers a fun and interactive way to engage with your audience and provide them with an inside look at your brand. Platforms like Instagram, Facebook, YouTube, and Twitch enable brands to produce live videos easily. You can leverage live video for various purposes such as webinars, seminars, live training sessions, interviews, product introductions, tours, and sneak peeks. To create engaging live video content, make sure to inform your audience in advance, have a strong internet connection, interact with viewers, and stream for longer durations. 

  1. Tutorials

Tutorials are highly effective in providing value to your audience and showcasing your industry expertise. These step-by-step instructional videos help viewers learn new skills or accomplish specific tasks. Whether it’s cooking, DIY projects, or software tutorials, videos make it easier to follow along compared to written instructions. To create engaging tutorial videos, prepare a script, focus on the purpose of the video, and convey your personality while delivering the content.  

  1. Behind-the-Scenes Content

Humans are naturally curious, and behind-the-scenes content gives your audience a glimpse into the inner workings of your brand. It humanizes your company, showcases your company culture, creative process, and highlights the personalities behind your brand. Sharing behind-the-scenes footage helps build trust and authenticity with your audience. You can put a spotlight on your team, give insights into your brand’s history and traditions, showcase your products or services, and create teasers for new releases. Dedicate a specific social media channel to exclusive behind-the-scenes content to keep your audience engaged. 

  1. Explainer Videos

Explainer videos are short, concise videos that describe your brand, product, or service. They aim to quickly convey your message and value proposition to your audience. Explainer videos are highly effective in engaging viewers and increasing their understanding of your offering. Focus on explaining your product or service simply and succinctly and keep the video length between 60 and 90 seconds. Identify the problems faced by your audience, explain how your product or service solves those problems, demonstrate how it functions, and end with a compelling call to action. 

  1. Q&A Videos

Q&A videos provide you with an opportunity to address your audience’s questions directly and build credibility. Encourage your audience to ask questions via social media, and answer them in video format. By engaging with your audience and providing insightful responses, you can strengthen your brand’s connection with your audience.  

  1. Event Videos

Attending events offers a treasure trove of video content opportunities. Event videos can highlight the best parts of an event, showcase your brand’s participation, and create excitement among your audience. Before the event, focus on demonstrating the value attendees can expect by attending. During the event, conduct interviews and capture testimonials to generate hype and engagement. After the event, create recap videos that summarize the key takeaways and share them with your audience. Event videos help you establish your brand’s presence, engage with your audience, and participate in industry discussions. 


Video content is a powerful tool for social media marketing. It enables brands to build awareness, connect with their audience, and drive conversions. By leveraging the benefits of video content, you can strengthen your social media strategy and achieve your marketing goals. Whether it’s live videos, tutorials, behind-the-scenes content, explainer videos, Q&A videos, or event videos, each format offers unique opportunities to engage with your audience and showcase your brand’s personality. So, grab your smartphone, start filming, and captivate your audience with compelling and shareable videos that leave a lasting impression.