- Create enticing lead magnet offers.
People are often compelled to readily disclose their information with you if they are given the correct incentive. You’ll need to design compelling lead magnet offers that customers want in order to accomplish this. This might be anything from a research paper to a free software program. Discount codes, case studies, webinars, whitepapers, and other resources could be included.
An outstanding example is LinkedIn Marketing Solutions’ promotion of a free LinkedIn Insight Tag product.
- Use testimonials to provide social proof.
Customer testimonials and tales can provide the social proof you need to generate new prospects. Demonstrate the value of your brand by demonstrating how customers have benefited from your products and services.
According to Wyzowl, two out of every three individuals are more inclined to purchase anything after watching a testimonial film that shows how a company, product, or service has benefited someone similar to them.
IBM frequently posts compelling video testimonials about how its products and efforts have helped people. The following Tweet describes how the company’s P-TECH project is helping a kid prepare for a career in STEM.
- Create targeted ads with special offers
For generating leads on social media, a paid social media advertising campaign is extremely beneficial. With this method, you can leverage paid social advertisements’ highly exact targeting choices to display your audience offers that are specifically suited to pique their interest. Use these ads to promote content on a specific subject, special discounts, and limited-time offers on your products and services.
The Economist, for example, uses Instagram ads to target relevant readers. When someone clicks on their social media ad, they are presented with a tempting offer of 50% off for the first 12 weeks, an attractive offering that encourages the audience to subscribe to the publication.
- Maximize the effectiveness of lead generation advertisements
With lead generation ads, you can take your social media advertising to the next level. These are adverts that include pre-filled forms so that users may quickly join up without wasting time typing their personal information. This saves time, accelerates the lead creation process, and increases your conversion rate dramatically.
In fact, Lead Gen Forms on LinkedIn have an average conversion rate of 13%, whereas landing pages have an average conversion rate of 2.35 percent. There are various lead-generating ad types accessible on Facebook and Instagram.
- Set up sequential retargeting ads
Retargeting can help you reengage lost prospects, which can help you improve your social advertising and lead-generating approach. Let’s say someone saw your initial ad and browsed through the landing page but didn’t fill out the form. You can use retargeting advertising to persuade them to complete the enrollment process.
You can also retarget visitors who came to your website via search or other referral sources. You can also retarget folks who read your site regularly but haven’t signed up for your email.
Because retargeted advertisements have a 10X higher click-through rate than standard display ads, this might greatly enhance your lead generation efforts.
To get even better results, try placing your retargeting ads in a sequence. An awareness-stage commercial, for example, could address frequent pain points and objections. In addition, testimonials and social proof could be used in a consideration-stage commercial to gain people’s trust. Serve out the most relevant messaging based on your target audience’s historical behavior to keep the customer journey moving forward.
- Make the most of social media sponsorships
Instead of paying for ads, you might use the social media content that your target audience is currently consuming to generate leads. Consider sponsoring popular shows, material, and YouTube channels with your target demographic.
That way, even if it’s only for a few minutes, you can get a recognized content producer to talk about your business, product, or service. This is far more engaging than shoving adverts in front of people who may or may not be interested.
Content creators and influencers may assist give social proof by effortlessly weaving your sponsorship message into their content, allowing it to reach consumers who might otherwise ignore an ad.
- Host a social media conference or a virtual event.
Virtual conferences and events are an excellent method to reach out to a targeted audience while also showcasing your expertise and authority in the industry. That means they’re also fantastic for generating social media leads, especially since individuals will need to supply their information in order to sign up or attend the conference.
Organize a virtual conference on issues that will interest your target audience and are relevant to your brand’s expertise. You can use the event to talk about hot industry subjects, give practical advice, and bring in notable speakers. Furthermore, you can generate a lot of content by sharing on social media during the event or subsequently repurposing material into lead magnets.
- Launch referral-based marketing.
Referral programs are a great way to double your sales leads. Your leads will be rewarded for referring their friends and/or colleagues if they participate in these initiatives. As a result, those who are recommended will have the opportunity to discover more about your products or services and may become new leads.
To make this work, you may offer a tempting incentive in exchange for the recommendation, such as a gift card, a free gift, or a discount.
MasterClass, for example, devised a referral program that allowed users to receive a free annual subscription when they received one as a gift. It then marketed the campaign on social media, using both organic and paid posts.
- Use social listening to your advantage.
With excellent social listening, look for lead generation chances. Keep an eye on social media conversations to see what people are saying about a particular issue or a competitor’s brand. This will assist you in identifying any opportunities for your company to create high-quality leads.
Someone who is unhappy with a competitor’s product, for example, could prefer a different option. And everyone looking for recommendations would be delighted to hear your advice. Furthermore, customers who inquire about your business and items will appreciate your proactive approach when you respond to their issues.